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Before Hiring a Creative Agency

Hiring a creative vendor is a big step for any enterprise. For many, it’s the first step toward a full-scale branding transformation. But sometimes, without realizing it, multi-tasking, plate-spinning professionals miss the pitch…by a mile. Check out these helpful tips to ensure your next RFP entices the most competitive creative vendors to reach out to you for work.

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This Year, Tell Your Story

When you push aside the idea that you have to “sell” something – anything – you’re left with the most compelling feature of your what you do: the story. – Ivy Newman, The Viney Group Chances are you’ve experienced the painful trend of big, bold New Year...

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Into the Storm

You’re a leader because you’re an ideas person. You conceptualize, strategize and execute. It’s what makes you a boss. But as a busy multitasker, you know that even the most creative-minded go-getters could use some help generating winning ideas on a regular basis....

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Your Brand, in Focus

Successful marketing strategies begin with collecting robust, relevant data. Once you’ve gathered the information you need, you then can begin developing a customized campaign that benefits your business. Maybe you have questions about a new initiative or...

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Content Is Queen

Consider your business strategy laid out on a chessboard, each opposing piece representing a marketing campaign target you’d like to hit. Now think of video content as your queen; its very nature is to move all over the board, hitting each target with grace and ease.

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