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Minding Your Own Business

 Fall is here! The change in season means new marketing campaigns and programs, invites for fundraisers, and the release of fresh digital and print content. Soon our inboxes, mailboxes, and social media feeds will be filled with ads competing for our attention,...

Before Hiring a Creative Agency

As a small but mighty branding powerhouse in New York City, Viney Group receives a lot of requests for proposals, from sprawling city agencies to emerging startups. Over the years, we’ve opened the gamut of emails, including those that excite and delight us – and...

This Year, Tell Your Story

When you push aside the idea that you have to “sell” something – anything – you’re left with the most compelling feature of your what you do: the story. – Ivy Newman, The Viney Group Chances are you’ve experienced the painful trend of big, bold New Year plans...

Into the Storm

You’re a leader because you’re an ideas person. You conceptualize, strategize and execute. It’s what makes you a boss. But as a busy multitasker, you know that even the most creative-minded go-getters could use some help generating winning ideas on a regular basis....

Your Brand, in Focus

Successful marketing strategies begin with collecting robust, relevant data. Once you’ve gathered the information you need, you then can begin developing a customized campaign that benefits your business. Maybe you have questions about a new initiative or a specific...