Columbia University, Teachers College
Ivy League institution partners with Viney to appeal to prospective students with fresh content
Columbia University’s Graduate School of Education initially approached Viney in 2012 with hopes of acquiring a boutique firm to support the Office of Admissions marketing department. Over the years, we have been responsible for the design layout and copyediting for both online and traditional marketing collateral. Our work has helped promote diversity initiatives, financial aid and degree programs, with the goal of attracting prospective students to Teachers College.
Client: Columbia University
Location: New York, NY
+ Market Research
+ Graphic Design
+ Content Creation
Teachers College’s existing diversity brochure needed to be updated to its current style guide and communicate a message for millennials in academia. The team at Viney joined forces with the TC’s marketing department to strategize, design, and develop a new brochure to attract a more diverse applicant pool.
Financial Aid Website
Before the Viney Group was tasked with restructuring and rewriting the content for Financial Aid, the department’s website was riddled with pages of inconsistent and outdated information. Our work resulted in clean copy, which was integrated into a new web layout that provides current students with an improved information finding experience as well as attracts prospective students. Read the TC’s Financial Aid Website.
In an attempt to boost admissions applications to various degree programs, we produced a series of e-newsletters aimed at prospective students. The project featured design layout, copywriting and programming.