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BE NYC / NYC Department of Small Business Services


NYC government agency hires Viney for to brand its new initiave for Black entrepreneurs.

As mean to build a stronger and fairer city, The NYC Department of Small Business Services designed an initiative that develops programs to specifically help Black entrepreneurs start and grow thriving businesses across New York City. During the summer of 2019, the Viney Group was approached to help build a visual brand and marketing campaign for what has become BE NYC. The brand reveal and kickoff event for BE NYC took place on September 10, 2019 at the Apollo Theater, and had over 1,200 ticket holders in attendance. Viney continues to work with SBS as a consultant that help with design and community engagement activities.

Project Details

Client: BE NYC
Date:  2019
Skills: Branding, Graphic Design, Video + Photography
View: nyc.gov/BENYC

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