Dog Parker, Inc.

Pet-friendly tech start-up partners with Viney to manage the marketing efforts for launch

Dog Parker, Inc. – a tech startup offering new smart dog houses that deliver safety and security to dogs and their owners – was gearing up for its launch after an eight-month beta program. The company wanted to work with an NYC-based boutique marketing firm with ties to the tech start-up world to spearhead the promotional efforts of its new and improved dog house. The co-founders partnered with Viney Group to help build a marketing and promotional strategy for the summer launch and to oversee the marketing and branding efforts of its team.

Project Details

Client: Dog Parker, Inc.
Location: Brooklyn, NY
Date:  Summer 2016
Services: 
+ Content Creation
+ Marketing Management
+ Promotional Strategy
+ Web Design
+ Photo & Video Production
View: dogparker.com

THE PROCESS

Dog Parker is probably the most challenging endeavor Viney has taken on to date. With just four months to execute a full on a marketing campaign, our team rose to the occasion and produced a considerable amount of work, including a new brand and logo, a dog house design, welcome packets, postcards, membership cards, t-shirts, electronic press kits, a promotional video and several photos shoots, and much more.