Ivy Newman, a seasoned researcher, marketer, and communications strategist, is highly sought after for her profound expertise in community engagement across New York City. As the driving force behind the Viney Group, she has successfully spearheaded a multitude of research initiatives, institutional rebrands, and marketing campaigns, particularly for nonprofits and public-sector institutions. Her focus on crucial societal issues such as voting, public health, education, childcare, housing, small business development, economic mobility, volunteerism, and racial equity has made a significant impact on the diverse communities within the city.

Boasting over two decades of experience in marketing, Ivy serves as the project manager and principal lead on all client endeavors. Her role involves not just overseeing communication and deliverables but also distilling valuable insights from each project. In addition to her notable leadership qualities, Ivy brings a unique blend of skills as a graphic artist and film producer. At the helm of a team of passionate creative professionals, she ensures that every client’s business achieves success, reflecting her dedication to excellence in every endeavor.

Prior to establishing Viney, Ivy spent a decade enriching her expertise in the arts and educational marketing sectors, where she refined her creative and branding acumen. She holds an M.A. in Arts and Cultural Administration from Teachers College at Columbia University and a B.A. from Oberlin College.

Beyond her professional pursuits, Ivy is deeply committed to community service. She has been an active board member for the West Side Campaign Against Hunger and The Fund for Public Housing. Ivy's dedication extends to volunteering as a chef for the Manhattan Church of Christ’s Saturday Community Lunch Program and mentoring college students. She frequently lends her experience as a panelist and guest lecturer on career development, further contributing to the growth and development of future professionals. Her outstanding service and leadership have been recognized with the prestigious 2011 Nia Award for Emerging Leaders from Teachers College, Columbia University, highlighting her significant contributions to both her profession and the community.