Flip Your Ballot

In the lead-up to the pivotal 2018 midterm election, the New York City Charter Revision Commission faced a challenge: they needed to ensure a crucial message reached every New Yorker. Recognizing the weight of this mission, the Commission sought out The Viney Group's expertise to devise a compelling Voter Educator Campaign (VEC).

Our goal was twofold: not only did we aim to boost voter turnout, but we also wanted to ensure that each voter was informed about the Commission’s proposal waiting at the back of their ballots.

Driven by this mission, Viney Group embarked on crafting a multi-faceted VEC. We launched an interactive website teeming with dynamic social feeds, ensuring real-time engagement. In parallel, we rolled out a series of print and digital ads, while also making our presence felt on local television and radio channels.

Yet, our commitment went beyond the digital realm. The true heartbeat of our campaign was our street team. Passionate and persistent, they spanned across New York City boroughs in the weeks leading to Election Day, bringing our message directly to the people.

This comprehensive approach showcased Viney Group's ability to combine traditional and digital strategies, ensuring every New Yorker was engaged, informed, and ready to vote.