You Belong Here

In collaboration with The Social Justice Fund, Viney Group embarked on a visionary project to foster a global conversation around the theme of "belonging." We designed a campaign, "You Belong Here," resonating with communities in Brooklyn and beyond, and aligned it with the famous art installation “You Belong Here/We Belong Here” by Tavares Strachan, showcased outside the Barclays Center.

The 2023 campaign took a powerful stand, emphasizing women's health equity as an inalienable right, pivotal to genuine belonging and equality. Our creative spark came to life as our design team meticulously crafted graphic assets for a series of high-profile concerts in Barclays Center, featuring The Lay Out, AfroBeats, and Angela Yee. These visuals were not just limited to the arena but magnified on the Jumbotron during a New York Liberty Game.

But our involvement didn’t end there. We captured these monumental events through video and photography, crafting audiovisual presentations and conducting interviews to immortalize what these events symbolized.

Our work on the "You Belong Here" campaign stands as a testament to our ability to combine artistry and social awareness, creating a unified voice for communities and a stand for equality.