Website Redesign Ideation Session

In 2018, The Viney Group collaborated with Wing Span Arts, a leading non-profit organization dedicated to providing art education programs, to reimagine and revitalize their website. The project was driven by the need to create a more engaging and user-friendly online platform that would effectively communicate the organization's mission, programs, and impact to its diverse audience.

Ivy Newman, Principal of The Viney Group, led a website redesign ideation session with the executive team of Wing Span Arts. The session involved in-depth discussions and brainstorming to identify the organization's key messages, visual identity, and user experience goals. The collaboration aimed to create a website that would not only showcase the non-profit's achievements but also engage visitors, donors, and partners in a meaningful way.

The Viney Group used the insights gained from the ideation session to develop a comprehensive redesign plan, focusing on intuitive navigation, compelling content, and vibrant visuals that align with the organization's branding. The revamped website served as a dynamic platform for Wing Span Arts to connect with its audience, share stories of impact, and foster community support for its mission.

The collaboration between The Viney Group and Wing Span Arts resulted in a reimagined website that successfully captured the spirit of the organization, reflecting its commitment to art education and community engagement. The redesigned website played a crucial role in enhancing the non-profit's online presence, attracting new supporters, and showcasing the transformative power of arts education.