Belong Brooklyn

The Joe and Clara Tsai Foundation unveiled "You Belong Here/We Belong Here," a large-scale, site-specific neon installation by the internationally celebrated artist Tavares Strachan. This striking work began its long-term display on October 23, 2021, at the entrance of Barclays Center, above the Atlantic Avenue–Barclays Center Station complex in Brooklyn's heart. Serving as an affirmation of belonging and a call to unity, the installation was introduced through videos at a Brooklyn Nets playoff game. Viney Group played a crucial role in this project by creating a promotional video to reveal the commissioned artwork. Collaborating closely with Strachan, Tsai, and the installation team, Viney Group developed a series of videos that effectively showcased the new work.

Behind the scenes at Tavares Strachan’s studio in Midtown Manhattan.