Attack Asthma in Kids

When the Physician Affiliate Group of New York (PAGNY) identified a pressing need to tackle the high prevalence of asthma among children in Harlem, they turned to Viney Group, seeking a solution that would transcend language barriers and resonate with the community.

Understanding the gravity of the situation, we embarked on creating a campaign that would not just inform but engage and empower. At the heart of our approach was a multilingual strategy, tailored to reach every segment of the diverse Harlem population. We breathed life into the campaign with a dynamic visual identity, complete with a responsive website design and a robust content strategy that was both educational and compelling.

But we didn't stop there. Recognizing the vital role that healthcare professionals play in patient care, we designed a user-friendly chart, specifically for the pediatricians at Harlem Hospital. This chart, provided to parents and older patients, made tracking asthma symptoms and medication usage a straightforward process.

The impact was immediate and profound. Pediatric support of patients enhanced, and the community started to feel a tangible difference. The campaign not only amplified awareness but also fostered a sense of collaboration between healthcare providers and families.

Viney Group's efforts in this initiative stand as a testament to our belief that targeted, compassionate marketing can indeed make a significant difference in people's lives.