#CityCertified

In a mission to bolster the presence of Minority and Women-Owned Business Enterprises (M/WBEs) in New York City contracts, Viney Group was chosen to breathe life into this campaign. Our tools of transformation ranged from dynamic branding and creative graphic design to immersive video production. The #CityCertified marketing campaign was premiered at the 2023 NYC Small Business Services M/WBE Procurement Fair at Barclays Center.

To kickstart this ambitious project, we conducted enlightening discovery meetings with all six participants. Our quest was to learn more about their flourishing businesses and to script the narratives that would soon become the heart of their future videos. With filming schedules established and intricate storyboards adorned with motion graphic designs brought to life, we embarked on filming and photographing all six participants.

The captured footage, a vibrant blend of their unique stories, became the foundation for six meticulously edited videos. Each one showcased the undeniable significance and intrinsic value of many M/WBEs in NYC, reinforcing their importance in the city's contract landscape.

Going beyond video production, our creative efforts extended to designing compelling graphic assets. We crafted postcards and posters featuring the six trailblazing participants, amplifying their stories and bolstering the campaign's reach.

Our work on this campaign underscores Viney Group's ability to combine branding, design, and videography into a compelling narrative, celebrating the unique stories of our clients.